| Were You Affected By The Google Penguin Update? |
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On the 24th April, Google rolled out one of its most talked about algorithmic changes since the Panda update in February 2011. The reason It has been talked about so much is because it impacted so many websites, causing many to lose rankings and - in the process - most of their web traffic.
Needless to say, for most businesses that rely heavily on traffic referrals from Google, this can be catastrophic, to say the least. Being penalised by Google is no fun and getting back to where you previously were in the rankings, an uphill struggle.
But what was the “Penguin update” and why were so many websites affected?
What Was The Google Penguin Update?Most of us use Google in some way or another to find information and it is Google’s job as the leading search engine to make sure that the results that it produces are relevant and of a high quality. That way, users maintain their faith in Google and continue to use the service.
The latest update was said to target webmasters who were over optimising their websites, building spammy back links and generally abusing the Google guidelines in order to rank better within the organic search results.
If you are the owner of a website and have outsourced your SEO and online marketing to a company that does not have your best interests at heart or uses spammy methods to promote your site, you might have been affected by the Penguin update.
How Do I Know If I Have Been Penalised?It would be quite difficult NOT to notice whether you have been affected by the Penguin update or not. If you lost pretty much all of your websites traffic from Google just after the 24th April, it is extremely likely that you were hit by it.
If you are employing an SEO agency now that is using SEO tactics that conflict with the Google guidelines, you could receive either a manual penalty or be affected by future Penguin updates, either of which could have drastic consequences for your business.
Fill out the form below to receive more in depth information on the Google Penguin update and how you can go about restoring your site ranking.
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