Social media is one of the most cost effective and far reaching tools available to your business, so it's important to get it right. Since Redline Company introduced Social Media Management packages and subsequently manage an increasing number of client campaigns we've noticed that there is a certain degree of confusion as to the purpose and value of social media in building your brand. We've put together a short guide to outline the best practices for social media by addressing the issues that seem to cause the most confusion.
Social not Sales
The most damaging mistake that you can make is to treat social media as another sales platform. It is called social media for a reason, and that reason is to engage with your audience, build confidence and familiarity in your brand. When used correctly it should encourage two-way communication.
Create a social media strategy to suit your business objectives and plan your communications, resources, risk and engagement. A proactive and reactive content plan and regular contributions to related conversations is the key to starting a dialogue.
Your company identity must be clearly recognisable across all marketing channels, including social media platforms. This applies to the branding and the tone of voice.
If you want to engage you need to be interesting. Dare to be different, come up with creative graphics and ideas such as competitions. The more you stand out, the more interest you attract.
Although there are many elements to get right, there is no need to worry. Redline Company can work with you to produce a comprehensive social media strategy, including planned posts, interaction and clearly recognisable corporate branding.
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