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Redline Blog

The power of video

The power of video

From its first inception film was destined to become one of the most powerful forms of communication responsible for creating stars, dictating trends and forming opinions, in other words selling ideas, people and products to an eager audience. Later the popularity of TV gave businesses the means to deliver sales films – adverts – directly into homes. Today, the internet is the favoured medium, as watching online content has now overtaken traditional TV viewing and video streaming accounts for almost 40 per cent of all internet usage.