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Redline Blog

Redline Company marks 13-years by supporting Marbella animal charity Triple A

Redline Company marks 13-years by supporting Marbella…

To celebrate Redline´s birthday, honouring 13 years on the Costa del Sol, on Friday 10th November, the agency with a big heart threw a “We Love Pizza and Puppies Party”, donating a cheque of €1313.13 to the Marbella based animal shelter Triple A. Redline´s owner and Managing Director…

Why video needs to be a marketing priority in 2017

Why video needs to be a marketing priority in 2017

Every business wants a prominent shop front that’s easy for customers to find and the same is true online. Unlike your ‘bricks and mortar’ shop however, your digital shop front is constantly moving, rising or falling in the ranks against competitors, thanks to Google’s algorithm, which changes once or twice every day.

Advertising Online Has Changed, And It’s Time You Stopped Wasting Money

Advertising Online Has Changed, And It’s Time You Stopped…

Every business owner sometimes struggles with getting customers to buy, so we’re here to tell you, you’re not alone. Google AdWords is one the greatest advertising platforms in the world, harnessing the power of more than 1 billion monthly searches. You already know your customers use Google every day, so how can you leverage Google better to drive sales?

Redline Celebrates the Launch of New HQ

Redline Celebrates the Launch of New HQ

On Friday 10th March, Redline Company threw open its doors to celebrate the official launch of our new HQ and to kick start the summer - Redline style. Always a leader rather than a follower, Redline decided that the summer season will start early this year. Guests…

How your website can attract the digital attention of Google, your one true love

How your website can attract the digital attention…

Every business wants to be noticed by Google, to be at the top of the list and the first on Google’s mind when customers search for your product or service. As with all worthwhile pursuits though, developing a long-term relationship with Google takes time, hard work and commitment.

Ready to Have Fun With Pizzamos

Ready to Have Fun With Pizzamos

If you're considering starting a new venture or you would like to rebrand your current business, take a look at how Redline has helped an exciting brand new culinary event company called Pizzamos,

A/B Testing Explained

A/B Testing Explained

A/B Testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better.

Meet The Team

Meet The Team

We want to introduce you to the Redline team

Top SEO trends to help you stay ahead

Top SEO trends to help you stay ahead

Can you believe that we're well into the second half of 2016 already? It's scary to think that it will soon be Christmas and then 2017. If you think that time goes by quickly, then consider how rapidly technology moves forward, particularly when it comes to Search Engine Optimisation.

PureSkin The Secret Of Youth.

PureSkin The Secret Of Youth.

As an established business owner I am aware that nothing should be left to chance, so I asked Redline to take care of all of the marketing activity required when opening a new spa and launching a new website.

The Buyer’s Journey

The Buyer’s Journey

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges their progression from the research and decision process ultimately culminating in a purchase.

Mobile is King

Mobile is King

All good fairy tales start like this… but this is not a fairy tale. This is the brutal truth as specified by Google 2016. If your website isn’t mobile friendly it will no longer be shown in the search engine result pages (SERPs) when people are searching on their mobiles, which equates to approximately 60 per cent of all users, depending on the country and demographics. You simply will not be found.

Rank Brain

Rank Brain

RankBrain is a new learning system that will change the organic search engine results arena. It will analyse web pages for relevance and score them between 1 and 10 (1 being worst and 10 being the best). It is very similar to the quality score given to Google Adwords search ads.

Online lead generation versus branding

Online lead generation versus branding

Your team of sales people are hungry for leads that they can convert into sales and commission – as soon as possible. Of course, you as the boss want to see a return on your investment. So you may wonder why your marketing should be focused on branding at all.

Redline Company New Website Launches

Redline Company New Website Launches

Barcelona based Gate28 asked Redline Company to raise their online presence in the Spanish market.The first task was to review their website and to assist with producing a Spanish version.

Learning How To Be A Super Hero (Online)

Learning How To Be A Super Hero (Online)

To say we were excited is an understatement. This is how it went down… OK. We’re in London baby. The clock is ticking…only 4 minutes to go and the excitement is palpable. In only 3.27 minutes we’ll hear the guru of Google and prophet of PPC: Brad Geddes is due to speak

Top 10 Marketing Tips To Make Your Business More Profitable

Top 10 Marketing Tips To Make Your Business More Profitable

Running a business needs dedication, commitment and it can be hard work but it doesn’t need to be a stressful endeavour. Here are Redline’s top 10 marketing tips that can help you to promote your business.

Redline Company celebrates 11 years by pledging support for Fuengirola Bioparc’s conservation programme

Redline Company celebrates 11 years by pledging support…

Redline Company is delighted to announce that 2015 marks the team’s 11th year as the Costa del Sol’s favourite ‘external marketing’ department. Rather than throw a large party, Redline will celebrate the occasion by hosting a reception at Fuengirola Bioparc and donating funds to the Bioparc Foundation.

New Launches

New Launches

Alarma Universal Costa del Sol based Danish owned home security company Alarma Universal contracted Redline Company to provide comprehensive marketing services, including designing and developing a new website, individual landing pages, newsletters, Google Adwords campaigns, social media and videos.

REDLINE Company’s PR for CAVALLI CLUB Restaurant & Lounge LAUNCH

REDLINE Company’s PR for CAVALLI CLUB Restaurant &…

Redline Company was delighted to provide the PR for the Cavalli Club Restaurant & Lounge Puerto Banús launch party on the 30th May 2015. With such a high profile project it was vital that we were able to deliver the right mix of guests and that the media was well represented on the night, which was…