Marketing Agency established since 2004, Marbella, Puerto Banús | (+34) 952 816 678, (+34) 951 712 258

Redline Blog

Is anyone managing your company’s reputation online?

Is anyone managing your company’s reputation online?

Make sure your business is getting good reviews on Tripadvisor If you run a restaurant or a hotel and you’re worried about your online reputation, read on. In this article we tell you how you can neutralise customers’ negative online comments on Tripadvisor and provide general tips on social media crisis management.

Trend : Houzz

Trend : Houzz

If you work in a creative field, be it fashion, graphic design or interior design, you’ll know that success depends on talent, know-how and of course inspiration. It is these types of businesses that benefit the most from the explosion in the popularity of social media sites as visual aids, mood boards and a method of sharing ideas. As an interior designer, Houzz could be one of the most useful social media tools in your arsenal. It runs equally well as a website, smartphone app and tablet app, using a combination of the words and images to generate a ‘buzz’.

A WEBSITE is your  MOST IMPORTANT marketing tool –  so USE IT!

A WEBSITE is your MOST IMPORTANT marketing tool –…

Have you noticed that just about everyone seems to be able to build websites these days?

New launches

New launches

www.perfectmarbella.com Previous known as Spanord, this company underwent a complete rebrand. Redline created a new corporate identity including the…

PPC: Costly or cost effective?

PPC: Costly or cost effective?

There is n question as to whether ‘Pay per Click’ online advertising (PPC) works – it does. The issue is getting the formula right.

Important news: Google to give priority to mobile-friendly websites

Important news: Google to give priority to mobile-friendly…

On the 21st April (2015) Google are set to update an algorithm designed to improve mobile search results, which will mean that all mobile-friendly website will benefit from improved visibility. Unfortunately, if your website isn’t responsive (mobile-friendly) you will lose visibility...

Redline Company designs 2015 calendar  for Triple A animal charity

Redline Company designs 2015 calendar for Triple A…

Marbella based marketing agency Redline Company has once again joined forces with Triple A to design a super cute 2015 calendar featuring a selection of impossibly adorable cats and dogs that urgently need a new home. The calendars are on sale to the general public at the market in Puerto Banús every Saturday morning, in selected veterinary clinics and are also available from Triple A.

Do you know that colour can affect your client's behaviour?

Do you know that colour can affect your client's behaviour?

If you are in the process of creating a brand and choosing your corporate colours, introducing a new product or planning your marketing materials, you need to look further than personal preference. You can take inspiration from seasonal colour trends, but you should also take on board the influence that colour can have on the psychology of potential customers.

Lulu's Redline quantum time theory

Lulu's Redline quantum time theory

If you have ever wondered how we come up with so many original design ideas, look no further than the partnership between founder Line and graphic designer Lulu, who this year celebrates 5 years with the company.

Facebook launches new 'save' feature

Facebook launches new 'save' feature

It’s important to keep on top of new developments and to pass on useful information to our clients. Here is some interesting news about Facebook…they have recently added a new feature!

Web Design Trends in 2015 by Redline Company

Web Design Trends in 2015 by Redline Company

In the 1990s websites were flooded with flashing and blinking banners and the mid-2000s saw a proliferation of rounded corners which today look extremely dated. Yet, it isn’t just the aesthetics that are constantly evolving, it’s important to take into account increased connectivity, how visitors will access your site and their browsing habits.

Should you buy Facebook likes?

Should you buy Facebook likes?

Everyone wants to be liked but the saying “you can’t buy friends” applies equally to your personal life and social media. In both instances, you’ll find that dubiously acquired ‘likes’ have very little real value. However, as it’s one of the most hotly debated issues in online marketing we’ve laid out the case for and against, so you can make up your own mind.

Lead generation at its most lucrative - Taurus Development Finance

Lead generation at its most lucrative - Taurus Development…

There’s nothing quite like seeing the results of a successful campaign to get us excited and this is certainly the case with start-up company Taurus Development Finance. Redline was approached by founder and director Jerard Phillips to help him set up a brand new company that would act as a bridge between investors – venture capitalists, hedge funds and private individuals - actively looking to finance development projects between 100k to 1million and developers looking for short term flexible funding in the UK.

Redline throws party to say thank you for 10 years of support

Redline throws party to say thank you for 10 years…

On Friday 17th October, Redline Company celebrated 10 years as the Costa del Sol’s favourite external marketing department by throwing a party at La Dolce Vita chiringito in Marbella to thank clients, suppliers and the press for their support.  Using the slogan from their marketing packages  - ‘it’s a jungle out there’  - as the theme, guests were greeted by a menagerie of Redline’s animal…

Do you have a realistic marketing budget?

Do you have a realistic marketing budget?

The importance of marketing provision within a company’s budget was established in 1954 by accountants at international household products giant Proctor and Gamble, who specified that all promotional and other advertising costs should be viewed as fixed costs.

International Women’s Day 2014 will take place on 21st October at Andalucia Lab (El Rosario, Marbella)

International Women’s Day 2014 will take place on 21st…

Redline Company is delighted to hear that this year’s International Women’s Day will be held at the Andalucia Lab, as both causes deserve as much publicity as possible. The event offers women in business on the Costa del Sol the opportunity to meet like-minded people and Andalucía Lab is a business facility that gives many small to medium companies a helping hand by providing free access to vital business services, seminars, coaching and networking events.

Tiffany about town...

Tiffany about town...

Redline’s social media mascot is a meerkat…impossible to keep quiet, full of chatter and always popping up in the most unlikely places, which is also the perfect description for Tiffany our social media manager or as we call her, ‘Tiffany about town’. Here are just some of the places that she has been spotted over the last few months.

Why web hosting health insurance is a good investment

Why web hosting health insurance is a good investment

Do you know that you need to renew your hosting every year otherwise your website will disappear? What’s more, unless you have a recent back up of all your web files and database it cannot be restored and will simply cease to exist.

Redline paddles to VICTORY

Redline paddles to VICTORY

No one can accuse the Redline team of sitting back and taking it easy, and this applies to our spare time too. At the beginning of June (2014) Tiffany, Lulu and Sophia decided to take up a water sport. Paddle surfing seemed like the most fun.

Redline makes Glow shine brighter

Redline makes Glow shine brighter

One of our favourite projects this year has to be Glow Wellness & Fitness based in Puerto Banús. Our appointment at the beginning of May coincided with their 2nd year anniversary, which meant that our first duties were PR and press liaison to generate coverage (in the English, German, Russian and Spanish press) about a day of activities and a swanky evening cocktail party.