Marketing Agency established since 2004, Marbella, Puerto Banus | (+34) 952 816 678, (+34) 951 712 258

Redline Blog (1)

Web Design Trends in 2015 by Redline Company

Web Design Trends in 2015 by Redline Company

In the 1990s websites were flooded with flashing and blinking banners and the mid-2000s saw a proliferation of rounded corners which today look extremely dated. Yet, it isn’t just the aesthetics that are constantly evolving, it’s important to take into account increased connectivity, how visitors will access your site and their browsing habits.

Should you buy Facebook likes?

Should you buy Facebook likes?

Everyone wants to be liked but the saying “you can’t buy friends” applies equally to your personal life and social media. In both instances, you’ll find that dubiously acquired ‘likes’ have very little real value. However, as it’s one of the most hotly debated issues in online marketing we’ve laid out the case for and against, so you can make up your own mind.

Lead generation at its most lucrative - Taurus Development Finance

Lead generation at its most lucrative - Taurus Development…

There’s nothing quite like seeing the results of a successful campaign to get us excited and this is certainly the case with start-up company Taurus Development Finance. Redline was approached by founder and director Jerard Phillips to help him set up a brand new company that would act as a bridge between investors – venture capitalists, hedge funds and private individuals - actively looking to finance development projects between 100k to 1million and developers looking for short term flexible funding in the UK.

Redline throws party to say ‘thank you’ for 10 years of support

Redline throws party to say ‘thank you’ for 10 years…

On Friday 17th October, Redline Company celebrated 10 years as the Costa del Sol’s favourite external marketing department by throwing a party at La Dolce Vita chiringito in Marbella to thank clients, suppliers and the press for their support.  Using the slogan from their marketing packages  - ‘it’s a jungle out there’  - as the theme, guests were greeted by a menagerie of Redline’s animal…

Do you have a realistic marketing budget?

Do you have a realistic marketing budget?

The importance of marketing provision within a company’s budget was established in 1954 by accountants at international household products giant Proctor and Gamble, who specified that all promotional and other advertising costs should be viewed as fixed costs.

International Women’s Day 2014 will take place on 21st October at Andalucia Lab (El Rosario, Marbella)

International Women’s Day 2014 will take place on 21st…

Redline Company is delighted to hear that this year’s International Women’s Day will be held at the Andalucia Lab, as both causes deserve as much publicity as possible. The event offers women in business on the Costa del Sol the opportunity to meet like-minded people and Andalucía Lab is a business facility that gives many small to medium companies a helping hand by providing free access to vital business services, seminars, coaching and networking events.

Tiffany about town...

Tiffany about town...

Redline’s social media mascot is a meerkat…impossible to keep quiet, full of chatter and always popping up in the most unlikely places, which is also the perfect description for Tiffany our social media manager or as we call her, ‘Tiffany about town’. Here are just some of the places that she has been spotted over the last few months.

Why web hosting health insurance is a good investment

Why web hosting health insurance is a good investment

Do you know that you need to renew your hosting every year otherwise your website will disappear? What’s more, unless you have a recent back up of all your web files and database it cannot be restored and will simply cease to exist.

Redline paddles to VICTORY

Redline paddles to VICTORY

No one can accuse the Redline team of sitting back and taking it easy, and this applies to our spare time too. At the beginning of June (2014) Tiffany, Lulu and Sophia decided to take up a water sport. Paddle surfing seemed like the most fun.

Redline makes Glow shine brighter

Redline makes Glow shine brighter

One of our favourite projects this year has to be Glow Wellness & Fitness based in Puerto Banús. Our appointment at the beginning of May coincided with their 2nd year anniversary, which meant that our first duties were PR and press liaison to generate coverage (in the English, German, Russian and Spanish press) about a day of activities and a swanky evening cocktail party.

The power of video

The power of video

From its first inception film was destined to become one of the most powerful forms of communication responsible for creating stars, dictating trends and forming opinions, in other words selling ideas, people and products to an eager audience. Later the popularity of TV gave businesses the means to deliver sales films – adverts – directly into homes. Today, the internet is the favoured medium, as watching online content has now overtaken traditional TV viewing and video streaming accounts for almost 40 per cent of all internet usage.

Redline Company reaches 10 year milestone in 2014

Redline Company reaches 10 year milestone in 2014

Get ready to pop some corks! We’re super excited to announce that in October we will celebrate our 10th anniversary as the Costa del Sol’s favourite external marketing department. Over the last decade, the support of our clients has allowed us to grow bigger, better and ready for the next challenge. Roll on the next 10 years!

An eye for website design

An eye for website design

If your eyes are the windows to your soul, your website is the window into your company. What do people see when they look into your eyes? Your website needs to be the window or display that showcases your company and it should be appealing, informative and inviting. A professional online presence is the single most important marketing tool at your disposal, so it has to make the right impression. If you don’t engage you won’t make the sale!

Redline’s internship programme

Redline’s internship programme

Do you know that Redline works with interns from universities all over Europe? At any one time, alongside our six regular members of staff, we could have up to 3 additional helpers swelling the ranks. We’ve had students from Holland, Germany, Bulgaria, Poland, Sweden, Spain, the UK and Lithuania, each with different personalities and interests but all keen on marketing. Whether they specialise in graphic design, website design or cinematography doesn’t matter but they need to speak English ( if they speak Spanish as well even better) and be eager to learn.

What is Pinterest?

What is Pinterest?

You will probably have heard of the different social media sites such as Facebook, Twitter, Pinterest etc… but you may not know if your business could benefit from being on them. And if your business is already active on social media…are you using it effectively?

Is your website working for your business?

Is your website working for your business?

No matter how large or small all businesses need a professional web presence to attract customers, either as an e-commerce site or simply providing information, images and building brand awareness.

Redline Company joins forces with 'Triple A' animal rescue

Redline Company joins forces with 'Triple A' animal…

Redline’s award winning graphic design team has donated their time free of charge to ‘Triple A’ to design a line of merchandise to help raise money for the charity. The first item is a fabric bag featuring the simple yet powerful slogan, “Live, Love, Adopt” alongside the image of cheeky looking puppy wearing a jaunty bandana. The bags could be the first in a range of products to be sold at local markets and are expected to be a hit with local animal lovers and shoppers alike.

Jonas Cortnum joins Redline as new intern

Jonas Cortnum joins Redline as new intern

When Annika relocated to Holland at the beginning of this month, the team said goodbye to one of its Scandinavian contingent. With the arrival of our new intern Jonas, Redline has replenished its stock of Scandies increasing the count to two Danes! Over…

Redline Company speaks German

Redline Company speaks German

As a forward thinking marketing agency with its finger on the pulse, it was only a matter of time before Redline Company decided to target the German expat market by recruiting native German speakers to join the team. In the last week of January 2014, Redline welcomed two new members. Tiffany Kroll, from Majorca via South Africa, joined as Redline’s new social media expert and she also brings…

Visual content in social media set to be king in 2014

Visual content in social media set to be king in 2014

Image based content should be considered an important factor in any social media content strategy. Unsurprisingly, images and videos are more interesting to a younger audience and so it stands to reason that social media updates with images or videos have much higher engagement rates than those with plain old text, and the trend is set to continue throughout 2014.