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Redline Blog

Redline Celebrates the Launch of New HQ

Redline Celebrates the Launch of New HQ

On Friday 10th March, Redline Company threw open its doors to celebrate the official launch of our new HQ and to kick start the summer - Redline style. Always a leader rather than a follower, Redline decided that the summer season will start early this year. Guests…

How your website can attract the digital attention of Google, your one true love

How your website can attract the digital attention…

Every business wants to be noticed by Google, to be at the top of the list and the first on Google’s mind when customers search for your product or service. As with all worthwhile pursuits though, developing a long-term relationship with Google takes time, hard work and commitment.

Ready to Have Fun With Pizzamos

Ready to Have Fun With Pizzamos

If you're considering starting a new venture or you would like to rebrand your current business, take a look at how Redline has helped an exciting brand new culinary event company called Pizzamos,

A/B Testing Explained

A/B Testing Explained

A/B Testing is a method of comparing two versions of a webpage or app against each other to determine which one performs better.

Meet The Team

Meet The Team

We want to introduce you to the Redline team

Top SEO trends to help you stay ahead

Top SEO trends to help you stay ahead

Can you believe that we're well into the second half of 2016 already? It's scary to think that it will soon be Christmas and then 2017. If you think that time goes by quickly, then consider how rapidly technology moves forward, particularly when it comes to Search Engine Optimisation.

PureSkin The Secret Of Youth.

PureSkin The Secret Of Youth.

As an established business owner I am aware that nothing should be left to chance, so I asked Redline to take care of all of the marketing activity required when opening a new spa and launching a new website.

The Buyer’s Journey

The Buyer’s Journey

Modern marketers have learned that the purchase process is a journey, and consumers advance through a process the industry has called ‘the buyer’s journey.’ The buyer’s journey is a framework that acknowledges their progression from the research and decision process ultimately culminating in a purchase.

Mobile is King

Mobile is King

All good fairy tales start like this… but this is not a fairy tale. This is the brutal truth as specified by Google 2016. If your website isn’t mobile friendly it will no longer be shown in the search engine result pages (SERPs) when people are searching on their mobiles, which equates to approximately 60 per cent of all users, depending on the country and demographics. You simply will not be found.

Rank Brain

Rank Brain

RankBrain is a new learning system that will change the organic search engine results arena. It will analyse web pages for relevance and score them between 1 and 10 (1 being worst and 10 being the best). It is very similar to the quality score given to Google Adwords search ads.

Online lead generation versus branding

Online lead generation versus branding

Your team of sales people are hungry for leads that they can convert into sales and commission – as soon as possible. Of course, you as the boss want to see a return on your investment. So you may wonder why your marketing should be focused on branding at all.

Redline Company New Website Launches

Redline Company New Website Launches

Barcelona based Gate28 asked Redline Company to raise their online presence in the Spanish market.The first task was to review their website and to assist with producing a Spanish version.

Learning How To Be A Super Hero (Online)

Learning How To Be A Super Hero (Online)

To say we were excited is an understatement. This is how it went down… OK. We’re in London baby. The clock is ticking…only 4 minutes to go and the excitement is palpable. In only 3.27 minutes we’ll hear the guru of Google and prophet of PPC: Brad Geddes is due to speak

Top 10 Marketing Tips To Make Your Business More Profitable

Top 10 Marketing Tips To Make Your Business More Profitable

Running a business needs dedication, commitment and it can be hard work but it doesn’t need to be a stressful endeavour. Here are Redline’s top 10 marketing tips that can help you to promote your business.

Redline Company celebrates 11 years by pledging support for Fuengirola Bioparc’s conservation programme

Redline Company celebrates 11 years by pledging support…

Redline Company is delighted to announce that 2015 marks the team’s 11th year as the Costa del Sol’s favourite ‘external marketing’ department. Rather than throw a large party, Redline will celebrate the occasion by hosting a reception at Fuengirola Bioparc and donating funds to the Bioparc Foundation.

New Launches

New Launches

Alarma Universal Costa del Sol based Danish owned home security company Alarma Universal contracted Redline Company to provide comprehensive marketing services, including designing and developing a new website, individual landing pages, newsletters, Google Adwords campaigns, social media and videos.

REDLINE Company’s PR for CAVALLI CLUB Restaurant & Lounge LAUNCH

REDLINE Company’s PR for CAVALLI CLUB Restaurant &…

Redline Company was delighted to provide the PR for the Cavalli Club Restaurant & Lounge Puerto Banús launch party on the 30th May 2015. With such a high profile project it was vital that we were able to deliver the right mix of guests and that the media was well represented on the night, which was…

Is anyone managing your company’s reputation online?

Is anyone managing your company’s reputation online?

Make sure your business is getting good reviews on Tripadvisor If you run a restaurant or a hotel and you’re worried about your online reputation, read on. In this article we tell you how you can neutralise customers’ negative online comments on Tripadvisor and provide general tips on social media crisis management.

Trend : Houzz

Trend : Houzz

If you work in a creative field, be it fashion, graphic design or interior design, you’ll know that success depends on talent, know-how and of course inspiration. It is these types of businesses that benefit the most from the explosion in the popularity of social media sites as visual aids, mood boards and a method of sharing ideas. As an interior designer, Houzz could be one of the most useful social media tools in your arsenal. It runs equally well as a website, smartphone app and tablet app, using a combination of the words and images to generate a ‘buzz’.

A WEBSITE is your  MOST IMPORTANT marketing tool –  so USE IT!

A WEBSITE is your MOST IMPORTANT marketing tool –…

Have you noticed that just about everyone seems to be able to build websites these days?