REDLINE HELPS PIZZAMOS FIND THE RIGHT MARKETING INGREDIENTS
If you're considering starting a new venture or you would like to rebrand your current business, take a look at how Redline has helped an exciting brand new culinary event company called Pizzamos launched in Andalucia by chef and food photographer Peter Staes.
Establishing a brand to reflect the business
As a new business the first task (as always) was to establish an appropriate corporate branding. The product – pizza making events in the Coin countryside – required a brand that would appeal to each target market: friends and families based on the Costa del Sol, international holiday makers (English, Spanish, Danish and Flemish is spoken) and corporate clients. The logo is designed to be professional yet fun and the slogan “Let's make pizza” was included for added definition. Working closely with the client we were able to achieve a corporate identity that is clean, easily recognisable and completely relevant to the product and market.
The next step was to develop – designing and programming a new website that would showcase the product, deliver an exciting end-user experience and also provide an easy to use online booking facility. As standard with all of Redline's websites, Google Analytics was also installed to track activity and data for future marketing campaigns.
High quality professional photography provided by Peter Staes
The design of this site takes full advantage of the power of high quality videos and photos - produced by Peter Staes himself of course - to tell a story. Every element is designed to tempt the visitor into the hidden world of heady scents, colours and unspoilt sun-drenched Andalucian countryside, with the invitation to learn how to make authentic pizzas with like-minded people. As this is a newly launched business we have only just started the marketing, so far we've designed flyers, stickers, arranged merchandising…and this is only the beginning.
Pizzamos is the latest venture by talented chef and professional food photographer Peter Staes. The project marries his love of fine food, locally sourced seasonal produce and relaxed socialising. Originally from Belgium, Peter fell in love with Southern Spain and now splits his time between Brussels, Marbella and ‘Peter's Mountain' a beautiful country residence in Coin with an authentic pizza oven, where these unique super delicious events take place.
Highly recommended by Redline
We liked the concept so much that we went ahead and booked a Pizzamos team building event for Redline Company. Apart from being an original activity, it was a great way to get to know the product… and of course we had lots of fun.