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At Redline Company we work closely with you, the client, to discover your business and marketing requirements, design your marketing strategy and produce exactly what you need to help with your company growth and success.
Wherever you are we can help. Based in Marbella, Spain, our client list extends from Spain to Australia.
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Image is everything
There are various elements to marketing; however, we should begin with the company ‘look’ or brand. No matter what industry you are in, your company image should portray what you do. The colours and images that you use in your logo, along with your company name, strap line etc., should be used to represent your company so that current and future customers begin to recognise your ‘brand’ and, more importantly, want to be associated with it by using you.
We use clever graphic design to help build that image for you, creating your company’s look throughout your marketing material to ensure that wherever you are your company name will stand out.
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Your Marketing Strategy
As part of the strategy various tools work together to promote each other. This takes time to build on and all the elements feed each other and are linked.
To demonstrate this:
We could place an advert on your behalf, in a magazine that will feature your company name and logo (so people recognise you), tell people about a current promotion you are running (i.e. 40% discount) and also feature your web site address. By creating an interest with the offer clients will be encouraged to visit your web site where there is a lot more information about your company and other products you offer. This could result in people not only taking advantage of your 40% discount offer but buying other products too.
Redline looks at your business and your marketing plan as a whole and co-ordinates it so that you have a clear view of what you want to achieve. No matter what size your company, we believe that understanding the marketing mix is important. At the beginning you may only need a few business cards and flyers, but as your business grows we aim to be there to advise on and provide all the other marketing tools you require to support your business growth. Redline is a one stop marketing shop that works with other highly recommended professionals both in Spain and in the UK to provide all that you need in one beautifully wrapped package.
View marketing plan (PDF 80kB)
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Look back and think ahead
When planning your marketing you should keep records of where your leads come from. This is useful to look back on and see which marketing tools you have used and which were the most successful. It will then become clear how to arrange your marketing mix and which tools are the best to use to promote your business.
Redline works confidentially with all types of companies either on a project by project basis or in effect, becoming your marketing department. This involves producing a detailed marketing plan for a period of up to 12 months, carrying out the monthly marketing according to the plan and attending bi-monthly meetings to assess feedback on your marketing.
Overall, you should bear in mind that formulating a successful marketing plan takes time and as you learn how your clients are reaching you, you also need to plan ahead to attract new clients and keep your old ones happy. A rushed and mis-placed marketing hit is often not worth the money you invest.
Individual projects can include but are not limited to any of the following and your marketing plan will most likely include a selection, as relevant:
- Logos
- Business cards
- Flyers
- Brochures
- Websites
- Copywriting
- Menus
- Embroidered t-shirts, caps, bags and other items
- Printed t-shirts, caps, bags and other items
- Postcards
- Paper and plastic bags
- Signs
- Vehicle stickers
- Stickers
- Folders
- Point of sale display items
- Exhibition drops and stands
- Professional photography
- Adverts for magazines, newspapers, billboards etc
- E-mail mail-outs
- Promotional items such as pens, keyrings, pencils etc
A marketing department can be a costly overhead and therefore it makes sense to outsource this expense to an experienced and accountable marketing company, without losing control. Why not talk to us about how we work successfully with a number of clients in this way?
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About Redline
Redline was formed by two like-minded colleagues working well together at a real estate company in Spain. The main aims for Redline are to provide to you with three ideals:
- a service where you receive quotes for work quickly
- professional quality graphic design, copywriting and marketing advice
- a complete package of everything you need to promote your business
With over 15 years combined marketing experience behind us and now successfully working together as Redline we are already achieving our initial aims.
View portfolio - Meet the team
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Business and Marketing Clinics
Redline opens its door every Wednesday afternoon to offer Business and Marketing Clinics to all businesses on the Costa del Sol.
If you are a business just starting out or if you are in need of a reassessment and kick start to your business then why not make an appointment to come along for a free consultation?
We simply ask you to complete a short questionnaire about your business before you attend and then spend up to an hour at the clinic considering your goals and planning how to achieve them by focussing your business and putting together a marketing plan suitable to your budget.
Alison and Line work together with you to ensure that your business visions can be achieved through successful marketing.
If you would like to make an appointment to attend a Redline Business and Marketing Clinic, please call 952 816 678 or contact us
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