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Join forces with Redline Company
Let Redline become YOUR external marketing department
Did you know that… Redline Company can become your external marketing department? At Redline we like to work with selected clients on a retainer basis as we believe that marketing is a constant activity that needs to be carried out continuously to support and promote your business.
When you become one of our retainer clients you can choose how many hours we spend on marketing your company and decide on a campaign that best suits your needs. We would become part of your team with regular meetings, respecting deadlines to ensure that the whole marketing process runs smoothly and that our efforts obtain the best results possible.
The most obvious benefits to employing Redline as your marketing department is that instead of hiring just one person, you obtain:
A whole team focused on your business
A multilingual group with different skills, expertise and experience
A fresh point of view and advice on your business
Consultancy and motivation on a regular basis
Consistency in your marketing efforts
No extra employment fees such as health care, vacations, sickness etc.
Brand Creation including maintenance
Meetings
Research, including international markets if necessary
Inspiration, ideas and brainstorming
Advertising and Marketing plan – including execution of tasks
Websites: from writing SEO content to construction, design and maintenance
Press Releases and Press Liaison in both Spanish and English
Newsletters, writing of content, programming in HTML and transmission
Negotiating and booking of adverts, outdoor advertising etc. according to budget
Events and Press Launches
Social Media and Online Marketing activities to increase traffic to your website
Copywriting in both Spanish and English
Graphic Design
Print Management
Sourcing and Design of Merchandise
Content Marketing
Why should your company use Redline as its external marketing department?
If you are serious about the success of your business you must be aware that carefully planned initiatives deliver the best results. With any project it is vitally important to create an overall picture and to ensure that your efforts are co-ordinated to achieve the optimal outcome. From our experience, most businesses undermine their marketing efforts by employing several companies to oversee different aspects of their campaign in an attempt to save money; most of the time this ends in failure, which is when they approach Redline to create an integrated marketing plan that ensures that they obtain the best possible value for money. When you hire Redline Company as your external marketing department you will benefit from a co-ordinated marketing vision. If you have a limited budget and are unwilling to recruit additional staff, consider the benefits of employing Redline as an external team to ensure that you achieve your goals. Redline will provide a complete team of marketing professionals to work continuously on your project, holding regular meetings and providing a permanent consultancy service and relieving you from the burden of financing employment fees such as health care, holiday pay and sickness benefit.
Additionally, we have wide experience of the Spanish market and can help your company to tap its potential. So many companies assume that it is enough to translate websites and marketing copy into Spanish and wait for the business to roll in.
In fact your local clientele is expecting you to communicate in a way that specifically appeals to them.
You do not want to miss out on the potential of a market consisting of 46 million Spanish people, so let Redline’s international and multilingual team give you a head’s start on the competition.
What can you do to help us to help you? Whatever the nature of your business, Redline can help you to maximise its potential, BUT your input is vital! If we are to help your company to achieve its full potential we need the assistance of at least one member of staff who can provide us with information of any new products or services, upcoming events or staff news. As with all aspects of marketing, communication is key; we would request that you work closely with us to ensure that all the material that we prepare on your behalf contain accurate and current information. This is not to say that we expect you to involve yourself with the actual preparation of the marketing material but the supply of appropriate information, however, is essential. We request that clients observe such basic business practices as answering the phone and e-mails promptly and professionally, making a note of the origins of leads and updating databases regularly. Together we can build a better future for your business.
When Redline Company becomes YOUR external marketing department, the time can be spent on a combination of the following activities:
Brand Creation Starting a new business can be an exciting time, but you should make sure that your brand stands out from the crowd. Redline has wide experience in helping new companies to decide on such marketing essentials as corporate logos, slogans and strap-lines ensuring that – even if you’re entering a congested marketplace – your company stands out from the crowd. If your business is already established we will make sure that we maintain the brand identity throughout all material, including creating a brand manual if you do not already have one.
Meetings At least one monthly meeting will be held to brainstorm new ideas, plan and examine feedback. This is your chance to sit down with the team and discuss your aims and objectives for the month ahead. Every month we prepare an action plan from this meeting so all parties involved will know exactly what will need to be prioritised the following month.
Research Redline undertakes to research the market and define the competition. This will ensure that we are fully apprised of your product or service and the existing market.
 Drawing up an Advertising and Marketing Plan Redline undertakes to prepare a full advertising and marketing plan that takes all previous marketing activity into account. The resultant plan will be drawn up with due consideration of budget and target market. Redline will at all times negotiate the best price possible for advertisements.
Press Releases and Press Liaison We will write and distribute press releases and liaise with appropriate publications. The press release will be tailored in accordance with the media target. We can also write articles suitable for local, nationals and international magazines and newspapers, although as always with media coverage, we cannot guarantee that these will always be published.
Special Events and Press Launches Redline can help you to organise events and launches and provide support on the day. We will also ensure that members of the press are invited.
Website Design, Creation and Maintenance Redline Company can design, construct and write the content of your website. Whether you already have a corporate site but would like to obtain better results with targeted SEO content or are a new company starting from scratch, Redline has the expertise to build and maintain your website, ensuring that you present a fresh, up-to-date face to your potential clientele.
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 Social Media (good for SEO) Facebook, Twitter and other social media sites are an effective way to draw potential customers to your website. However, few businesses have the time to ensure that their Facebook profiles or Twitter identities are regularly updated and a poorly maintained social media page is worse than not having one at all. Redline can write an agreed number of Facebook messages and Tweets per month and upload them, ensuring that your social media presence is constantly maintained.
Blogs (good for SEO) Contemporary marketing philosophy holds that nurturing a relationship with one’s clients is a far more effective tool than bombarding them with advertising. One of the best ways to provide your clientele with high quality information is via a corporate blog. Whether you use this to feature information about new products or services or as an informal platform to keep them abreast of your activities at trade fairs and exhibitions, Redline can set up your blog and provide a set amount of top quality monthly content. We can also research and produce copy for other relevant blogs within your industry.
Copywriting (English and Spanish) Whether on websites and blogs or in brochures, press releases and newsletters, good quality copy should be taken as read, yet companies frequently undermine their best efforts with poorly written, ungrammatical and misspelled text. Redline Company is able to produce succinct and effective writing for all your marketing material in both English and Spanish. We also specialise in producing web content to SEO standard.
Graphic Design and Print Management We have a wealth of experience in designing such essential materials as websites, flyers, business cards, advertisements, point of sale material and much more. We also offer a full print management service, obtaining estimates on your behalf and working with printers to ensure that you are completely satisfied with the result.
Sourcing of Merchandise Merchandising is an excellent way of reaching new customers, but we find that many businesses need help to decide which items are appropriate for their needs. Redline Company has years of experience in advising and guiding individuals with regard to the nature and quality of their merchandise and can supervise the process from the beginning to the final branding of the chosen products.
While multinational corporations and large companies have the financial resources to maintain an in-house marketing department, smaller businesses do not have this luxury. It is, however, even more imperative that they keep potential clients informed of their products and services. Historically it has been common practice to spread the marketing budget over several companies, entrusting the purchasing of advertising space to one, the design of marketing materials to another, the Public Relations aspect to a third, leading to a complex, confusing and potentially costly process.
Redline Company gives you a full marketing package! Allow us to be your secret weapon, constantly reviewing and renewing your marketing campaign, fine-tuning your overall strategy rather than working on a piecemeal, project by project basis. This is what is included in your retainer package:(The tasks executed will always depend on the priorities and hours assigned)
COORDINATION OF MARKETING EFFORTS Monthly meeting and Action plan
GRAPHIC DESIGN Corporate branding
WEBSITE Design
COPYWRITING IN BOTH SPANISH AND ENGLISH Press releases
NEWSLETTERS Copywriting in both English and Spanish
PRESS LIAISON Creation of press release
ONLINE MARKETING Banner ads
SOCIAL MEDIA MANAGEMENT Setting up relevant social media accounts (twitter, facebook, tuenti etc.)
MARKETING AND ADVERTISING PLAN Research of relevant media and methods
CONTENT MARKETING Copywriting in both Spanish and English
PHOTOS AND ILLUSTRATIONS Semi professional photography
OTHERS: Coordination of events/launch parties Print management Merchandise research and design Coordination of translations to other languages Small videos for YouTube Secretarial services
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(+34) 952 816 678 or (+34) 600 659 063 | info@redlinecompany.com
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